Comments on: ONCE AGAIN: SUPER BOWL COMMERCIALS FOUND TOO HOT FOR THE NAKED AMERICAN EYE

By: Chris Catchpole

Chris Catchpole — Sun, 01 Feb 2009 11:16:48 +0000

The reason why these ads were rejected is plain and simple: they’re crap. Cheesy titillation based on vague, unscientific, anecdotal nonsense is wafer thin – and I just don’t believe them. You know damn well it was a male team that wrote these slots, a male Creative Director who chose them, a male only team who shot them. PETA, I love what you stand for but these ads dirty your brand and undermine your message. Stay well away from this sort of cheap tactics in future – your job is far too important for this sort of garbage. Wasting your money on dross like this isn’t good for your reputation. Luckily you avoided the crippling media costs and potential PR fiasco that could easily have followed.

Shock me, stun me, entertain me, educate me, engage me, make me smile, make me actually want to do something. I don’t know which is more stomach churning – eating meat or watching a 70s porn pastiche and women getting it on with vegetables…

By: Gino Van de Walle

Gino Van de Walle — Fri, 30 Jan 2009 20:53:19 +0000

A whole lot to do about nothing actually. Over here in Europe we would never ban such an innocent ad from our television screens. In fact, the only reason we would ban it is because it’s too innocent. Come on guys (and girls), wake up to reality. This is the 21st century we are living in.
http://ginovandewalle.com/superbowl-peta-ad-rejected-by-nbc/

By: Katie

Katie — Thu, 29 Jan 2009 18:46:40 +0000

Check out this Super Bowl video for the AUA! With practically the entire nation tuned in, the AUA is using Super Bowl Sunday to spread awareness about prostate cancer. The disease is the second leading cause of cancer death for men in the US. Help spread the word about prostate cancer- early detection can save lives.

YouTube Super Bowl Video-
http://www.youtube.com/watch?v=khCX_8SwtMk

By: Michael Leander Nielsen

Michael Leander Nielsen — Thu, 29 Jan 2009 16:10:36 +0000

I agree with Lars.
For PETA even to consider placing adds during Super Bowl at some $ 3 mill for each 30 second slot; WOW. They must be really well funded. Or was this yet another deliberate case of producing adds with the sole purpose of being rejected by censorship and in turn hope for the virality to kick-in?

By: Lars

Lars — Thu, 29 Jan 2009 15:36:53 +0000

Let’s me wanna ask the PETA folks: do you think it’s only sex that sells? Especially in troubled times like these, I believe that people are highly sensitized to core ethical values. What a wonderful opportunity fo someone like PETA to launch a sensible campaign on the positive effects vegetarian cuisine can have on one’s own body (not just the sex…), to an audience that longs for reassurance on the simple things in life!
I’d say PETA shoud be thankful to NBC for rejecting the ad! Money well saved….