WHY CUSTOMER FOCUS DIFFERENTIATES

You're in a hurry. You want to complete your business and the person serving you is preoccupied with something other than serving you. Then when you are served, you might get an insincere apology for the delay followed by the completion of your transaction. If asked to describe this experience you would likely respond "That's typical" or "It's nothing more and probably a little less than I expected."
Has this ever happened to you?

In this article Ray Miller, the author of the book "That's Customer Focus and The Customer Focus Companion", reveals the benefits of customer focus and the link with customer loyalty and profitability.

Read the full article here
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