Meemoo2 Marketingboss Blog

UNDERSTAND YOUR PERMISSION MARKETING ABC AND EARN YOUR CERTIFICATE OF PARTICIPATION FROM FEDMA

A new permission marketing course has been launched by FEDMA in association with Fokus Integrated. The course consists of 5 modules is being taught through online webinars. Participants will be rewarded a Certificate of Participation issued by FEDMA (Federation of European Direct and Interactive Marketing).

The course, which starts on September 4th. 2008, will teach participants the ABC of Permission marketing. The modules are entitled:

- Acquiring permission and privacy
- Communication channels
- Pan-European opt-in/opt-out rules
- Retaining permission, increase loyalty
- Round up and 20 tips and bonus material

All 5 learning modules, the Certificate of Participation and a permission marketing handbook issued by FEDMA after the completion of the course, is priced at only €300 pr. person, including playback of all webinars.

To learn more and signup, click here

NEW DIRECT AND INTERACTIVE MARKETING CERTIFICATE AIMS TO EDUCATE FUTURE MARKETING GURUS

If you are looking to improve your direct and interactive marketing skills and results, advance your career or simply to learn more about direct and interactive marketing, you should consider EADIM – The European Academy of Direct & Interactive Marketing.

Founded by Drayton Bird, one of the most respected direct marketing gurus of the past decades, EADIM is probably the most comprehensive direct and interactive marketing course around. Students will receive more than 140 teaching hours over the course of one full calendar year.

Sign-up for the Meemoo2 Marketingboss newsletter today

SURVEY: 1 OUT OF 2 MARKETING MANAGERS ARE LOOKING FOR A NEW JOB IN 2008

Nearly 50% of all marketing managers are contemplating a change of job this year, according to a survey conducted by Fokus Integrated and the Marketingboss Group residing at the social networking platform Xing.

BRILLIANT RECRUITING WITH AN INCREDIBLE RESPONSE RATE OF NEARLY 100%. READ IT TO BELIEVE IT

In the summer of 2006, Mark Kern, Bill Petras, and Taewon Yun met with advisor Jeff Loomans to discuss how to grow the Red 5 family. They all knew that recruiting (people) in the game industry was crazy. Still, the three Red 5ers were determined to hire the best and brightest minds in the industry, while communicating just how cool it is to work at Red 5 Studios.

The result is mind-blowing and a lesson in how to focus relentlessly on the right target group with the right message. 

Sign-up to receive the Meemoo2 Newsletter

IMPRESSIVE LINEUP OF SPEAKERS AT THE EUROPEAN CHIEF MARKETING OFFICER CONFERENCE IN ZÜRICH, SWITZERLAND

The Future of Marketing is in focus at the European Chief Marketing Officer Conference taking place in Zürich, Switzerland on September 25th. 2008.

Featuring an impressive lineup of speakers, the conference  provides top-management executives and marketing professionals access to the latest marketing thinking from distinguished global thought leaders.

The speakers include Professor Emeritus David Aaker, Professor Jean-Claude Larreche, Michael Dunn, CEO of Prophet, Olivier Quillet - International Marketing Director of Nestlé Nespresso, brand strategist Martin Roll, Jacques Amey - Heidrick & Struggles, Julie Woods-Moss - VP Marketing & Global Service at BT and Michael Leander Nielsen - CEO of Fokus Integrated.

Members of the Marketingboss community are entitled to a 20% discount. Type "Marketingboss" in the partnercode filed.

See the full program here

CONSUMERS WANT MORE MOBILE WEB SERVICE AND APP CHOICES

According to a recent study conducted by IBM's Institute for Business Value, and published at Marketingcharts.com, some 80% of consumers would prefer a service provider that gives them more choice in the applications and services available on their mobile device.

Consumer demand for customization and personalization will drive innovation and open standards in the mobile marketplace, the study concludes: 69% of consumers reported they want devices that are open to personalization and configuration of applications.

Read more at Marketingcharts.com or download the study over at IBM

Sign-up to receive the Meemoo2 Newsletter

DMA STUDY: Web 2.0 AWESOME FOR INTEGRATING BRAND AND DIRECT MARKETING

Web 2.0 is paving the way for integrating direct and brand marketing, enabling real-time dialog with customers and the joint creation of content that increases and improves brand awareness and perception, and generates sales and leads, according to a new report.

The “New Media Emergence in DM & Brand” report from the Direct Marketing Association (DMA) investigates Web 2.0 - including blogs, virtual words, social networks, user-generated content, RSS feeds, and Wikis - as the platform that converges all marketing.

Sign-up to receive the Meemoo2 Newsletter

INTRODUCTION TO THE MARKETINGBOSS COMMUNITY

I have created this video which will introduce you to the Marketingboss community and provide you information about how you can get the most from your Marketingboss membership.

As this is the first time I have been "speaking to the wall", the presentation is not as good as I would have liked. But eventhough I am studdering, caughing, confused and sound distracted, I hope the video will be beneficial for you.

Download Marketingboss_Community_Introduction_Michael_Leander_Nielsen_27May2008.wmv

GENETICS JUST GOT PERSONAL. A TRUE PRODUCT AND MARKETING INNOVATION

23 and me is a highly innovative new concept. It introduces the first Personal Genome Service, which allows you to unlock the secrets of your own DNA.

23andme.com is a web-based service that helps you read and understand your DNA. After providing a saliva sample using an at-home kit, you can use their interactive tools to shed new light on your distant ancestors, your close family and most of all, yourself.

I personally find the idea very interesting.

Learn more directly at the 23andme.com site

Sign-up to receive the Meemoo2 Newsletter

DANISH LEADING TELCO'S NEW GROUNDBREAKING MUSIC SERVICE OFFER MOBILE AND BROADBAND CUSTOMERS MUSIC FOR FREE

TDC, a leading provider of communications solutions in the Nordic region, recently launched a new, ground-breaking music service that offers their Danish mobile and broadband customers unlimited access to music downloads from renowned local and international acts, without additional charge.

Three of the world's major music companies and a large number of Danish music companies are part of TDC's new music service called PLAY, which launched at midnight on April 1, 2008.!

NEW REPORT REVEALS MARKETING MANAGERS REGRETS 2007 AND RESOLUTIONS FOR 2008

The report "Marketing managers regrets 2007 and resolutions 2008" is now available. .

More than 400 marketing managers across the world participated in the survey. The results of that survey are published in the report.

Download the report for free

WHY ARE BRANDS STILL MISSING THE POINT?

Marketingboss member Poa Jonas says: "Considering the vast amounts of money spent on research it’s still surprising to me to see that so many marketeers responsible for high profile products and brands are still missing to hit the target - namely that of the individual consumer."
In this article Marketing boss member Poa Jones offers 10 suggestions for marketers to improve the current situation.

CUSTOMER EXPERIENCE: EVERYTHING IS AN EMOTIONAL BUY

More than satisfaction, customer emotion is the underpinning factor in the customer experience..

Everything is an emotional buy; everything. Whether buying a cup of coffee, a holiday, a car, or a house. Our emotional reaction to a service transaction is the fundamental driver of the purchasing decision. But more importantly, it's a determining factor in customer retention and loyalty. More than satisfaction, customer emotion is the underpinning factor in the customer experience; what it's like to do business with the product or service provider.

WHY CUSTOMER FOCUS DIFFERENTIATES

You're in a hurry. You want to complete your business and the person serving you is preoccupied with something other than serving you. Then when you are served, you might get an insincere apology for the delay followed by the completion of your transaction. If asked to describe this experience you would likely respond "That's typical" or "It's nothing more and probably a little less than I expected."
Has this ever happened to you?

In this article Ray Miller, the author of the book "That's Customer Focus and The Customer Focus Companion", reveals the benefits of customer focus and the link with customer loyalty and profitability.

Read the full article here
Sign-up to receive the Meemoo2 Newsletter right here

NEW MARKETING WEBINARS AND ONLINE SEMINARS SOON TO BE LAUNCHED

Following the inaugural webinar (online seminar/webcast), which took place on April 22nd. 2008 in cooperation with FEDMA, many Marketing Boss members have asked for more. And while a number of members expect participation to be free, others are willing to pay an insignificant amount for participation.

This is our plan for webinars/online seminars....

LEARN ABOUT THE LATEST MARKETING TRENDS FROM FOUR EXPERT SPEAKERS, ZÜRICH

Customer 2.0 meets web 2.0, Learn how Jeremy Angelis plan to build a luxury foot wear brand, Understand how you meet your customers expectations and how you deal with the facts and Learn how the basics of your marketing dialogue greatly influences your end results. These are the headlines of four interesting presentations given at the upcoming Marketing Trends and Marketing Networking Event taking place at the Renaissance Zürich Hotel in Zürich, Switzerland on May 15th. 2008.

The topics above are presented by Marcel Altherr, Fredrik Abildtrup, Jeremy Angelis and Michael Leander Nielsen.

Click to learn more about this marketing event

OUTSTANDING SUMMER SCHOOL PROGRAMME IN MADRID THIS YEAR

Once again DMA (Direct Marketing Association), FEDMA and ICEMD are collaborating to bring marketers one of the most outstanding summer schools for marketing professionals around. The event will take place in Madrid, Spain from June 2-5, 2008.
Faculty includes highly respected speakers from all over the world, including Neil Feinstein, professor Joost van Nispen, Richard Min from infonet Korea, Angel Moroto and - well - the author of this blog - Michael Leander Nielsen.

Members of Marketingboss are invited to join at a reduced rate. Contact me for more info.

Visit the summer school website 

HOSPITALITY: A MINT ON YOUR PILLOW WITH YOUR PERSONAL OXYGEN BOTTLE

In this article Anthony Ryman, CEO of Grow - the Doha, Qatar based advertising and design agency, shares his view point about the trends in the hospitality / hotel sector, and adds a few point about what he expects might happen in the hospitality / hotel business in general and in Qatar in particular. A highly interesting read for any marketer.

WEB 2.0 - THE BUBBLE THAT CHANGES EVERYTHING

Far from a fad, social networking points the way to whole new methods of innovation and production. "Two years ago Time Magazine chose YOU - the online collaborator, as the person of the year. But that was so 2006", says Don Tapscott in this article.

Read Don Tapscott's article over at Return on Behavior Magazine